Branding & Identity
Logo / Web Content / Stationary
The Wormy Apple Bookshop
Online Bookshop - Usborne Books
I was commissioned to create an illustrated logo that would appeal to adults and children; a mix between realistic and cartoonish. There are two versions, one with and one without text. I used the font ‘Crayon Crumble’, due to its sketchy, hand-drawn effect. I felt that it was childlike, whilst also looking very premium.